Nabil Foods participates in Saudi HORECA 2013
Amman, Jordan – December 2013 – Nabil Foods, the most prominent name in the frozen food industry in Jordan and the region, concluded its year by participating in the third annual edition of Saudi HORECA, the largest food, beverage and hospitality exhibition in the Kingdom of Saudi Arabia. The Saudi HORECA 2013 exhibition was held in December at the Riyadh International Convention and Exhibition Center.Nabil Foods took a prominent place at the exhibition, with a customized wing of the convention center dedicated exclusively to the frozen food company. During the three-day expo, Nabil displayed its vast array of frozen food products, including cold cuts, poultry, pastry, sweets, and snacks.
Commenting on the occasion, Nabil Foods Marketing Director Farah Rassam said, “It was an honor to participate in Saudi HORECA 2013, as we at Nabil are keen to establish new and fruitful partnerships and business relationships in Saudi Arabia and the rest of the Gulf region. By engaging in events like this one, Nabil Foods is working toward its goal of strengthening its presence and positioning in these markets, particularly given the steadily increasing demand in our sector.”
More than 11,000 industry professionals from around the region and globe attended Saudi HORECA 2013, which highlighted the latest innovations and trends in food, beverage and hospitality. In addition to exhibits by a wealth of local, regional and international companies, the exhibition included culinary workshops and live events designed to provide insights into the food and beverage industry.
Saudi HORECA 2013 is the sixth hospitality exhibition that Nabil Foods participated in during 2013. This year, the company also attended Gulfood 2013 and Sweets & Snacks Middle East, both held in Dubai; HORECA Kuwait 2013; SIAL Canada 2013, in Toronto; and Food and Hospitality Oman 2013, held in Muscat.Nabil Foods was founded in 1945 and today is considered one of the most prominent names in the frozen food industry in Jordan and the region. The company produces more than 200 chicken, meat, and fish products, along with a line of ready-to-eat frozen meals and desserts. Nabil also supplies a number of international fast food chains with food products for their operations.